UNDER ARMOUR
Rule Yourself
Created as part of a large campaign focusing on pro athletes Steph Curry, Misty Copeland, and Tom Brady, illustrating Under Armour's "Rule Yourself" marketing push.
CGI was used to supplement the live-action footage to create multiple clones of each athlete.
Rigorous compositing and crowd simulation helped create a compelling blend between CGI and actual footage, emphasizing what it means to be successful within one's training.
Making of
